As the summer launch of the Pixel 10 and Pixel 10 Pro approaches, Google is making strategic moves that could change the landscape of its flagship smartphones.

A Key Partnership for the Future

Recent reports from Digitimes reveal that Google has formed a crucial partnership with TSMC to manufacture its Tensor chips over the next three to five years. This solidifies TSMC's role in powering the Pixel lineup all the way to the Pixel 14!

The Unique Edge of Google’s Tensor Chip

The Google-designed Tensor chipset stands out as a key feature that differentiates Pixel smartphones from the sea of Android competitors that rely on Qualcomm’s Snapdragon series. Rather than focusing solely on raw power, Google has prioritized user experience since the launch of its first Tensor chip with the Pixel 6.

AI Revolution at Hand

With the introduction of the Pixel 8 family, Google has taken a significant leap by integrating generative AI capabilities into the Tensor design. This translates to faster processing and more efficient operations, all thanks to hardware-embedded code. While other manufacturers are beginning to emulate this approach, the deep synergy between Pixel's hardware and software sets it apart—similar to the seamless interaction seen in Apple's ecosystem.

What’s New with TSMC?

The upcoming Pixel 10 and 10 Pro will mark the first smartphones to utilize Tensor chips from TSMC, a departure from the Samsung-manufactured Tensor chips found in the Pixel 6 through Pixel 9 series. With this transition, eyes will be peeled for any surprises that may arise as TSMC rolls out the chip on a larger scale.

The Power of 3nm Technology

TSMC is set to produce the Tensor using its cutting-edge 3nm process, promising enhanced performance alongside improved battery efficiency. This technological leap is in alignment with Moore's Law, heralding natural boosts in overall package capabilities.

Looking Ahead: Google’s Ambitions

Google’s strategy appears to aim for a seamless transition as it shifts from Samsung to TSMC with its Tensor chips, downplaying the change in branding while maximizing the benefits of enhanced technology. When it unveils the Pixel 10 and Pixel 10 Pro, the spotlight will likely focus on groundbreaking advances in mobile AI through innovations like the Gemini AI assistant and generative AI tools for creatives.

The success of these TSMC-manufactured Tensor chips will ultimately be measured by how effectively they bolster Google's ambitious AI goals over the next five years, paving the way for a new era in mobile technology.