When you engage with our websites and mobile applications (collectively referred to as "Online Services"), your Personal Information is crucial to creating a tailored experience just for you. This in-depth look at our privacy policy addresses key aspects regarding your information and its uses.

How We Use Your Personal Information

Your Personal Information, gathered through our Online Services, serves several essential purposes:

1. **Targeted Communications**: We utilize your data to send updates and relevant communications you may have subscribed to.

2. **Customer Support**: If you have questions or concerns, your information enables us to respond promptly and effectively.

3. **Customized Experience**: By analyzing your interaction with our Online Services, we can enhance your user experience to better meet your needs.

4. **Performance Analytics**: Your browsing behavior helps us identify trends and preferences, allowing us to refine site design and content.

5. **Security Measures**: We are committed to safeguarding your data, aiding in the prevention and investigation of any potentially harmful activities.

6. **Event Management**: For events you register for, your information helps us verify attendance and personalize your experience.

7. **Statistical Research**: We may anonymize and aggregate your data, which is then shared with third parties for research and analysis without revealing any Personal Information.

Cookie Policy Explained

Our Online Services employ "cookies," small text files that store information on your device. This technology aids in:

- **Usability Enhancements**: Cookies allow us to remember your preferences and previous interactions, such as saved searches on REALTOR.ca.

- **Terms of Use Compliance**: We ensure users have consented to our terms by employing cookies.

- **Security**: They protect our services from misuse, like data scraping.

- **Performance Optimization**: Cookies help manage connections to our servers, ensuring a swifter user experience.

- **Personalization**: Personal data can guide us in displaying content that aligns with your interests.

You can control your cookie settings through your browser’s privacy preferences, but please note that disabling some cookies may limit your site's functionality and user experience.

Understanding Interest-Based Advertising

To keep you informed about our offerings, we partner with advertising networks to serve tailored display ads. Third-party algorithms utilize cookies and analytics to determine what advertisements are most relevant to you. If personalized advertising doesn't appeal to you, you can opt-out either via your device settings or through Google’s ad management tools.

More Technical Insights

As part of our commitment to transparency, here's some additional technical insight:

- **IP Addresses**: Each visit gives us information about your domain name or IP address, although we cannot pinpoint individual identities solely through IPs.

- **Contact and Email Interactions**: Any messages you send through our "Contact Us" feature will be logged so we can address your inquiries and maintain security against spam.

- **Survey Participation**: Occasionally, we invite you to participate in surveys, which help us understand user preferences and improve services.

In conclusion, your trust is paramount to us. We continuously strive to protect your Personal Information while enhancing your experience through our Online Services. For more details, rest assured, we've got your back every step of the way!

Stay informed and empowered—your privacy rights matter in today's digital age!