Unleashing the Future: Thunderbolt 5 and Beyond

In a groundbreaking discussion at CES and NAB 2025, tech visionary Larry O’Connor of OWC teamed up with Marc Aflalo to unveil a suite of products that will revolutionize workflows for creators. With the arrival of Thunderbolt 5 hubs, the innovative Archive Pro, and the award-winning X12, it’s clear that the tech landscape is primed for transformation.

The Boring Truth: Dependability in Your Workflow

Larry articulated OWC's mission: to be the ‘boring’ part of your technology stack, as boring equates to reliability. In an industry that craves speed, he revealed how Thunderbolt 5 is set to deliver staggering bandwidth, making previous limitations a thing of the past.

A Paradox: The Resurgence of LTO Tape

In a surprising twist, the discussion also touched on the unexpected revival of LTO tape technology. This emerging trend indicates a shift in how professionals are approaching data storage, blending old methods with modern requirements. This is essential for those looking to maximize efficiency.

Navigating Hybrid Workflows: Cloud vs. Local

With insights into hybrid workflows, Larry tackled the age-old debate: cloud versus local storage. As teams increasingly grapple with the limitations of cloud options, on-premise AI solutions are becoming more attractive, and it’s clear that creators need adaptable systems that align with their needs.

Affordable Powerhouses: The Future of Data Management

The Jellyfish S24 & B24 were highlighted as stunningly affordable options that empower teams without breaking the bank. Plus, the updates to Jellyfish OS 3.0 promise not just enhanced performance but more self-healing capabilities, giving users peace of mind.

Final Thoughts: The Path Ahead for Creators

In conclusion, this captivating conversation is a must-see for content creators, IT professionals, and anyone interested in optimizing their video or data workflows. As Larry summed up, the focus should be on solutions that offer not just performance but also peace of mind. Prepare for a future where your tech just works.