Weekly Highlights from the World of Advertising

Every week, Bestads curates the crème de la crème of advertising across various mediums, showcasing standout campaigns reviewed by industry-leading creative minds.

This week, we have the pleasure of hearing from Neil Walker-Wells, the Chief Creative Officer at not so secret in Toronto, who shares his insights on the best ads.

Best TV Ad: Apple’s Emotional Journey

The top pick for this week? Apple’s breathtaking ad titled ‘No Frame Missed’. While Apple is known for their artistic and humorous takes on product features, this time they’ve ventured into a deeply emotional territory.

Walker-Wells commends this ad for its fresh approach to showcasing the camera stabilization features. Eliminating the typical flashy presentation, Apple taps into the essence of humanity through moving storytelling.

This narrative invites viewers to connect on a personal level, reinforcing the ongoing conversation in advertising about the need for emotional resonance. The shift from mere product promotion to heartfelt storytelling makes this ad a standout in today’s advertising landscape.

With ‘No Frame Missed’, Apple not only promotes a feature but also portrays a shared human experience, proving that even a tech giant can reach into the depths of emotion.