This past fall, the running world gathered in Austin, Texas, for the much-anticipated trade show, The Running Event. This event is not only a hub for journalists, retailers, and influencers but also a unique opportunity to engage with the trailblazers of the footwear industry, including designers and CEOs of prominent running brands.

While virtual meetings could have provided similar insights, nothing compares to the palpable energy of an entire industry united by a passion for running. Here’s a sneak peek into the future of running shoes and the trends expected to dominate the market in 2025.

Trends to Watch For in 2025

1. Entering the Gravel Era

The term “road to trail” is evolving with the wider acceptance of “gravel” running shoes, addressing the reality that many runners may not have access to mountainous trails. Instead, dirt paths and gravel roads are more common, prompting brands to market shoes that cater to this terrain. As the popularity of gravel biking has grown over the last decade, this trend is likely to shape the development of running shoes designed for transitional surfaces.

2. A Shift from Apparel to Footwear

A notable trend is apparel brands like CEP, X-Bionic, and Tracksmith stepping into the footwear market, expanding their product lines beyond clothing. While venturing into footwear is challenging, these brands aim to bring fresh perspectives to shoe design and performance. The industry is now witnessing a merger of fashion and functionality.

3. The Rise of Cushioned Shoes

We are in what many call the “cushioned era” of running shoes, where maximalist designs dominate the market. This shift towards cushioning has led to the popularity of “super shoes,” known for their enhanced performance features and comfort. As running styles continue to evolve, it’s intriguing to observe consumer preferences shifting back towards maximizing comfort.

4. The Soaring Prices of Performance

The demand for high-performance "super shoes" is causing prices to skyrocket. Models utilized by elite athletes, including those worn by Eliud Kipchoge, reflect this trend, with racing shoes often starting at $280. As leading brands continue to innovate with specialty foams and advanced technology, consumers should be ready for price tags exceeding $200 for quality racing or training footwear.

Key Releases to Anticipate in 2025

Altra Lone Peak 9

Anticipated for a January launch, the Lone Peak 9 is set to be Altra’s most advanced trail shoe, specifically designed with women in mind under the leadership of the company’s first female president. Major updates aim to boost durability while maintaining lightweight performance. - Launch Date: January 2025 - Price: $140 - Weight: 11.15 ounces (Men); 8.5 ounces (Women)

Hoka Bondi 9

The much-loved Bondi series, known for its max cushioning, is also getting an update in January 2025. With improvements in midsole technology and durability features, it remains an essential shoe for both serious runners and casual users. - Launch Date: January 2025 - Price: $170 - Weight: 10.5 ounces (Men); 9.3 ounces (Women)

On Cloudultra Pro

Set for a June 2025 release, the Cloudultra Pro introduces a dual-density midsole and improved stability features for technical terrains, inspired by athlete insights gained from competitive racing environments. - Launch Date: June 19, 2025 - Price: $260 - Weight: 9.7 ounces (Men); 8.2 ounces (Women)

The North Face Vectiv Pro 3

Expected to launch in February 2025, this updated model features a stacked plate system for improved propulsion and a new eco-friendly outsole material, which aims to balance performance with environmental responsibility. - Launch Date: February 2025 - Price: $250 - Weight: 10.3 ounces (Unisex)

Norda 005

Known for its durability, the Norda 005 is set to impress with its innovative materials and construction. Priced at $325 and launching in Spring 2025, this shoe is making waves due to its ambitious design and performance goals. - Launch Date: Spring 2025 - Price: $325 - Weight: 7.4 ounces (Men); 6.24 ounces (Women)

Conclusion: What’s Next?

The running shoe market is on the brink of radical changes in design, technology, and pricing. These anticipated releases highlight a blend of tradition and innovation, aiming to accommodate the diverse needs of modern runners. As 2025 unfolds, not only will new releases redefine footwear design, but emerging trends in running culture will reshape how athletes approach their sport. Stay tuned for what promises to be an exhilarating year in running!