Exciting News for Toronto Shoppers!

Get ready, Toronto! The beloved Quebec-based department store, Simons, is officially gearing up to unveil its very first location in the city next month on August 14. This eagerly anticipated opening will take place at the fashionable Yorkdale Shopping Centre, a haven for retail enthusiasts.

A Strategic Move in Retail Expansion

Simons isn’t just stopping at Yorkdale. Plans are already underway to expand its footprint further, with another store set to debut at The Eaton Centre in downtown Toronto. This bold step comes after Nordstrom's exit from the Canadian market earlier this year, leaving prime real estate that Simons will partially fill.

What Makes Simons Unique?

Retail analyst Bruce Winder describes Simons as somewhat of an enigma in the retail landscape, attributing its success to a carefully measured approach to expansion. With only about 17 locations scattered across Canada, including one at Mississauga’s Square One Shopping Centre, this expansion marks a significant leap for the brand.

Winder praises Simons for its “incredible designs” that blend accessibility with avant-garde flair. Customers can expect a delightful range of price points, catering to both luxury and more budget-friendly shoppers.

Navigating the GTA Landscape

While the excitement builds for two new Toronto stores, Winder notes the potential risks of opening too many locations in close proximity. However, he believes that with strong execution, Simons can thrive amid the bustling retail environment of the Greater Toronto Area.

What's Next for Simons?

While the exact opening date for the Eaton Centre location remains under wraps, shoppers can anticipate its arrival sometime in the fall of 2025 or winter of 2026. Excitement is in the air as Simons prepares to bring its unique shopping experience to Toronto!