A Major Shift for Diageo's Bottling Operations

In a significant move that has sent ripples through the industry, Diageo announced it will be closing its Crown Royal bottling facility located in Amherstburg, Ontario, by February of next year. This closure comes as the spirits giant reallocates some of its bottling operations to the United States, aiming to optimize its North American supply chain.

Impact on Workforce

The decision affects around 200 workers, a staggering number that raises concerns about job security in the region. Marsha McIntosh, Diageo’s North America supply president, described the choice as "difficult yet necessary" to enhance operational efficiency and resilience.

Commitment to Canadian Operations Remains Strong

Despite this closure, Diageo reassures that it will maintain a significant presence in Canada. The company's headquarters and key warehouse operations will remain in the Greater Toronto Area, alongside distillation and bottling facilities in Manitoba and Quebec.

Support for Affected Employees

In light of the impending changes, Diageo has committed to collaborating with the community and supporting its employees during this transition period. The company plans to work with Unifor, the union representing local workers, to provide assistance and resources for those affected.

Crown Royal's Legacy Continues

Fans of Crown Royal can rest easy; the iconic whiskey will continue to be mashed, distilled, and aged in Canada, preserving its Canadian heritage even as the bottling process moves stateside. Diageo's strategic decisions underscore a dynamic shift in the spirits industry, echoing the evolving landscape of production and distribution.