Technology

Revolutionizing Prime Video's User Interface with Rust and WebAssembly

2025-03-21

Author: Michael

In an exciting technological leap, Amazon has successfully rebuilt the Prime Video user interface for living room devices utilizing Rust and WebAssembly. This ambitious project was discussed by Alex, a principal engineer at Amazon with eight years of experience in developing interactive applications, including video games and game engines. The shift to Rust represents a significant change in their tech stack and aims to optimize performance and developer efficiency.

Understanding the Challenges

Living room devices—including gaming consoles, streaming sticks, and smart TVs—pose unique challenges for UI development due to their varying hardware capabilities and performance. For instance, optimizing an application to run fluidly on both a powerful PlayStation 5 Pro and a basic USB-powered streaming stick can seem daunting. Amazon's team needed a unified approach to ensure that the same application could deliver a smooth experience across diverse device categories without duplication of effort.

One major issue was the slow update cycles for native code on these devices, often requiring firmware updates or manual interactions with third-party manufacturers. In contrast, the new architecture allows rapid updates and fast iteration cycles, enabling developers to deploy changes in real-time with a fully automated CI/CD pipeline.

The Architecture Transformation

Before the transition to Rust, Prime Video's architecture was based on a dual tech stack, where business code was written in React with JavaScript, complemented by low-level components in Rust and WebAssembly. The new system integrates Rust across the entire codebase, enabling a streamlined process devoid of the message bus that slowed down previous versions, thus improving the application’s responsiveness and performance significantly.

Now, developers can add features, fix bugs, and make UI changes that go through a comprehensive automated testing pipeline without any manual intervention, ensuring that users receive updates promptly in their living room.

Through the new Rust UI SDK, layout animations and smooth transitions—all of which were nearly impossible with the previous JavaScript framework—are now standard features. This enables a user experience that feels more dynamic and visually engaging.

Showcasing Rust’s Capabilities

The transition to Rust also involved the introduction of an intuitive UI SDK that simplifies the process for developers accustomed to JavaScript. The new architecture uses signals and effects for managing state, allowing UI components to reactively update when state changes. For example, when a user interacts with an element, the corresponding UI updates seamlessly, providing immediate feedback.

Moreover, the implementation of an Entity Component System (ECS) strategy has proven effective in managing complexity within the application's architecture. As components and systems operate collectively, the separation of data from behavior allows for a more modular and manageable codebase.

Performance Gains and User Experience

Notably, the performance improvements have been substantial. On low-end devices, input latency dropped from an unbearable 247 milliseconds using JavaScript to an impressive 33 milliseconds with Rust—making the application significantly more responsive. This transformation is crucial for enhancing user experience, especially when navigating various features like movie selections or live events in the Prime Video app.

Facing New Challenges

However, the leap to WebAssembly is not without its hurdles. The current state of the WebAssembly System Interface (WASI) can sometimes introduce unexpected issues, especially as the ecosystem continues to evolve. Additionally, developers had to adapt to a new methodology of error handling that differs significantly from traditional JavaScript practices, requiring a culture shift in how they approach issues like panics in Rust.

Despite these challenges, the results have been overwhelmingly positive. The rewritten Prime Video app showcases enhanced performance, responsiveness, and flexibility, demonstrating the potential of Rust and WebAssembly in creating high-performance applications.

Conclusion: A Future in Flux

Amazon's journey to revamping the Prime Video UI is a compelling case study in modern software development, blending performance-oriented languages like Rust with cutting-edge technologies like WebAssembly. As they continue to push the boundaries of what's possible in UI development for living room devices, fans of Prime Video can look forward to a more dynamic, responsive, and engaging viewing experience in the near future. The tech community will undoubtedly watch this journey closely as they tackle both the challenges and possibilities that lie ahead.