Technology

Revolutionizing Fashion: Google's New AI Feature Lets You Try Clothes Virtually!

2025-07-24

Author: Sophie

Step Into Style with Google's Game-Changer!

In a groundbreaking announcement that is sure to shake up the fashion world, Google unveiled an exciting new AI feature that allows users to virtually try on clothes! Launched this Thursday, this innovative tool aims to transform the online shopping experience, making it easier and more personal than ever.

How It Works: Your Virtual Dressing Room Awaits!

Imagine being able to see how a dress or jacket looks on *you*, without ever stepping foot in a store! This new feature lets users upload a full-length photo and see clothing from Google’s Shopping Graph seamlessly placed on their virtual self. Just click on a product listing, hit the 'try it on' icon, and the magic happens!

Available Now!

Today marks the official launch in the United States, allowing savvy shoppers to explore apparel across Google platforms like Search, Google Shopping, and even Google Images. Share your virtual looks with friends or save your favorites as you browse!

Moving Beyond Models: A Personal Touch!

Previously, Google's virtual try-on technology featured diverse models showcasing clothes. Now, it's all about you! This personalized twist empowers shoppers to visualize how items fit their unique body shape, making online shopping even more relatable.

Doppl: The Next Level of Virtual Shopping!

Just last month, Google introduced an experimental app called Doppl. This app takes virtual try-ons to the next level, harnessing the same generative AI technology to help shoppers curate their personal style with stunning AI-generated videos that showcase how outfits look in real life.

Personalized Price Alerts: Shop Smarter!

But wait, there’s more! Google is enhancing the shopping experience with personalized price alerts. Now, users can specify the exact amount they want to pay for products, along with size and color preferences. Gone are the days of constant price-checks—Google will notify you when your desired item hits your preferred price!

Get Inspired This Fall!

Looking ahead, Google plans to roll out an exciting feature in the fall focused on outfit and room inspiration. Need ideas for that perfect garden party dress or fresh decor for your bedroom? Google's vision match technology will generate a variety of visual options, pulling from 50 billion products to inspire your shopping journey!

Ready to change the way you shop? With Google’s innovative AI features, your virtual closet is just a few clicks away!