In a groundbreaking move, free streaming platform Zone-ify is taking entertainment to the next level! Following a unique U.S.-vs.-Canada wrestling event last month, the company is excited to unveil a brand-new feature that allows viewers to play video games directly using their TV remote.

Hailing from Toronto, Zone-ify is making waves with this innovative addition, touted as the first-ever native gaming feature on an AVOD service. Thanks to a strategic partnership with ES3, an interactive technology firm, a dozen thrilling game titles are now seamlessly integrated into the core viewing experience, eliminating the need for downloads, consoles, or a smartphone. This model mirrors Netflix's upcoming plans to incorporate gaming into their subscription service, designed to reach living room audiences over the next few years.

Launching soon, this remarkable gaming feature will be available to U.S. pay-TV users with Comcast Xfinity, Cox Contour, Buckeye Cable, and DirecTV U-verse, as well as Canadian providers like Rogers Xfinity and Videotron Helix. Moreover, smart TV platforms including Amazon Fire TV, Android TV, and Google TV on various brands will support this revolutionary function.

But that's not all! Zone-ify plans to roll out gaming capabilities on Roku, Apple TV, as well as popular TV brands like Samsung, LG, and Vizio in the near future.

Currently accessible in 16 million pay-TV households and on 422 million devices, Zone-ify experienced a remarkable surge in engagement following their recent wrestling event, fittingly dubbed the
Border Brawl. This event propelled live viewing time to a staggering thirteen times greater than average, showcasing the service's growing popularity.

According to Zone-ify President Doug Edwards, the platform is evolving beyond mere streaming. He stated, Were not just a streaming service anymore; were a full-scale entertainment platform. We aim to become a go-to destination for not only watching but playing and engaging—all in one place.

Excitingly, the company is also working on expanding its game library and customizing titles for its advertisers and sponsors.

The announcement coincides with the opening day of the Stream TV Show in Denver, where executives from major companies like Amazon, Tubi, Warner Bros. Discovery, and NBCUniversal are participating in discussions throughout the week.