When we think of chronic illnesses, we often picture visible symptoms that are impossible to ignore. However, for many battling rare diseases, the most debilitating effects are hidden from view. Imagine feeling so fatigued that your favorite activities slip away or suffering from brain fog that leaves you irritable and disconnected from family and friends.

This is the reality for those living with myeloproliferative neoplasms (MPNs), a group of rare blood cancers where the bone marrow fails to function correctly. Symptoms can be elusive and often mistaken for ordinary stress or the effects of aging, masking a potential escalation of the disease, as noted by Blood Cancer United.

The Unseen Journey: Shedding Light on Hidden Struggles

To address this challenge, Incyte, a pioneering global biopharmaceutical company, has launched an innovative initiative called The Unseen Journey. This groundbreaking program utilizes generative artificial intelligence (AI) to highlight the often-overlooked emotional and physical burdens of living with MPNs. By converting patient narratives into stunning AI-generated visuals, the initiative transforms abstract experiences into tangible illustrations of the disease's impact.

Introducing MPN VisualAIzer: A Game-Changer for Patients

Building on The Unseen Journey, Incyte has unveiled the MPN VisualAIzer—a cutting-edge AI tool that translates written symptoms of MPNs into vibrant, immersive 360-degree imagery. This tool empowers those affected by MPNs to better express their challenges visually, offering a medium where words alone often fall short.

Real Stories: Marilyn and Dave's Transformative Experiences

Meet Marilyn and Dave, two patients whose journeys are vividly illustrated through the power of generative AI. Swipe through their stories to witness how their symptoms come to life, bringing an often invisible struggle into focus.

Understanding MPNs: More than Meets the Eye

As portrayed by Marilyn and Dave’s stunning AI visuals, MPNs manifest with a range of symptoms that frequently escape notice, causing those afflicted to appear healthy on the outside.

According to Blood Cancer United, the three primary forms of MPNs include:

1. Polycythemia Vera (PV)