LAS VEGAS, Jan. 20, 2025 — Pozalabs, an innovative startup revolutionizing the world of AI-generated music, showcased a cutting-edge spatial audio experience at CES 2025, which ran from January 7 to January 10. The highlight of their presentation was a collaboration with K-pop sensations aespa, featuring spatial audio remastered content powered by their proprietary Eclipsa Audio technology.

In partnership with industry giants Samsung Electronics, Google, and SM Entertainment, Pozalabs aims to redefine how fans experience music and performances. The collaboration involved reimagining aespa's most popular tracks, including "Whiplash," "Supernova," and "Armageddon," to deliver an immersive auditory experience that extends beyond traditional sound.

Attendees of CES 2025 had the opportunity to engage with their music in unprecedented ways, utilizing Pozalabs’ immersive audio model and formats (IAMF) technology, which creates a three-dimensional sound environment. This technology not only enhances the auditory experience but also transforms the way music content is consumed across different platforms and devices.

Taehyun Kim, Pozalabs' Chief Strategy Officer, emphasized the significance of this project, stating, "Collaborating with leading tech companies and a world-renowned group like aespa signifies a pivotal moment in making spatial audio technology accessible to a global audience. By merging artificial intelligence with immersive sound, we are paving the way for future opportunities for both artists and listeners."

Eclipsa Audio, developed by a joint effort of Samsung Research and Google, enables high-quality spatial audio across various playback systems, from advanced sound systems to everyday headphones, ensuring that listeners enjoy a rich, layered soundscape no matter how they access the music.

Pozalabs’ presence at CES 2025 comes at a crucial time for the 3D audio industry. With YouTube planning to integrate IAMF technology platform-wide in 2025, the demand for spatial audio content is set to skyrocket. Pozalabs is actively working on tools that empower creators to craft and distribute 3D audio seamlessly.

"This aespa experience at CES is merely the starting point," Kim reiterated. "We are dedicated to broadening the reach and application of spatial audio and collaborating closely with our partners to unlock new avenues for artists in an ever-evolving digital landscape."

Founded in Seoul in 2018, Pozalabs has swiftly positioned itself as a frontrunner in AI music generation. Beyond their immersive projects, they provide AI-driven music creation solutions for diverse sectors including media, entertainment, IT, and gaming. With a mission to "Spread the joy of music with AI," Pozalabs continues to challenge the boundaries of music creation while enforcing ethical practices in data use and copyright compliance.

This exceptional partnership between technology and popular culture marks a pivotal moment, setting the stage for future innovations in the music industry. The world is eager to see how Pozalabs and aespa will shape the future of music experiences.

For more details on Pozalabs and its groundbreaking technologies, visit Pozalabs.