Technology

MKBHD Faces Another Controversy: Sponsorships and Speeding Risks!

2024-11-12

Author: Sophie

Introduction

Marques Brownlee, popularly known as MKBHD, is once again at the center of controversy, this time due to significant backlash from his fans. His recent video titled “How My Video Gear is Changing!” on the MKBHD YouTube channel has angered many viewers, primarily because it is heavily sponsored by DJI, leading fans to claim it lacks the independent critique they expected. Many viewers have expressed their frustration in the comments, labeling the video more as an advertisement than a genuine review. One comment, which has garnered over 12,000 likes, bluntly states, "This can’t even be considered a sponsored video anymore. It’s literally just a ten-minute advertisement."

The Speeding Incident

The situation escalated when the video included a troubling clip of Brownlee driving a sports car at astonishing speeds—over 95 miles per hour in a 35-mile-per-hour zone—through a suburban area. After receiving substantial criticism, Brownlee promptly edited the video to remove this alarming segment, which was filmed just past a sign advising drivers to slow down for children. In a comment pinned to the video, he acknowledged the feedback from viewers, stating he had cut out the “unnecessary driving clip,” and emphasized that he appreciated the audience's concerns regarding sponsored content.

Public Response

Furthermore, he took to X (formerly known as Twitter) to express remorse, stating that the sped-up driving was "absolutely inexcusable and dangerous." This isn't the first instance of backlash for Brownlee in recent months. In late September, his decision to launch a high-priced wallpaper app stirred controversy among his loyal fan base, prompting him to make several adjustments in response to the criticism.

Conclusion

As MKBHD grows his brand beyond YouTube, launching products like his Atoms shoes collaboration and joining the board of a wallet brand called Ridge, this latest controversy raises questions about the balance between promotional content and authentic reviews. Will this lead to a re-evaluation of his approach to sponsorships and the safety of his content? The conversation among fans continues, as they ponder whether MKBHD can navigate these challenges without compromising his credibility.