In a surprising turn of events, Mattel has officially recalled its Wicked dolls after an embarrassing mistake on their packaging. The dolls, inspired by the highly anticipated film adaptation of the beloved Broadway musical featuring Ariana Grande and Cynthia Erivo, mistakenly directed consumers to an adult entertainment website instead of the intended Wicked movie website!

On Sunday, Mattel issued an apology for the mix-up, stating, “We were made aware of a misprint on the packaging for the Mattel Wicked collection dolls, primarily sold in the U.S. The packaging was intended to guide consumers to the official WickedMovie.com landing page.” The company emphasized that they deeply regret this mishap and are taking immediate steps to correct it.

Parents looking to purchase these dolls, which showcase character designs inspired by the glamorous Glinda and the iconic Elphaba, voiced their concerns regarding the inappropriate link. The company advised that those who already purchased the dolls should either discard the flawed packaging or cover the incorrect link. Consumers can also reach out to Mattel Customer Service for more guidance.

The dolls, which feature fashion and singing elements and collectible variety, have begun disappearing from store shelves. As of Sunday evening, major retailers such as Target, Walmart, Amazon, Macy's, Kohl's, Best Buy, and DSW were in the process of removing the products from sale.

This mix-up comes just weeks ahead of the film's release, which is set to hit theaters on November 22. Directed by Jon M. Chu, the movie will not only star Grande and Erivo, but also a star-studded ensemble including Jonathan Bailey, Ethan Slater, Bowen Yang, Marissa Bode, Peter Dinklage, Michelle Yeoh, and Jeff Goldblum. Fans are eager to see how the beloved musical is brought to life on the big screen, although they may be a bit cautious about the corresponding merchandise!

All eyes are now on Mattel as they navigate this crisis while the excitement for the Wicked film builds. Can they recover from this blunder, or will this mix-up cast a shadow over their latest launch? Stay tuned for updates as we get closer to the film's release date!