Introduction

In a bold move to redefine the landscape of Digital Out-of-Home (DOOH) advertising, Locala, a frontrunner in omnichannel advertising solutions, has unveiled its revolutionary Panel Optimizer. This cutting-edge tool is poised to empower marketers, offering an innovative approach to plan, optimize, and measure their DOOH campaigns effectively.

The DOOH Advertising Landscape

As the DOOH advertising sector is projected to reach a staggering $30 billion by 2029, marketers face persistent challenges, including limited optimization capabilities and reliance on static data. Locala's Panel Optimizer tackles these issues head-on by introducing a dynamic scoring system based on real-time passerby data and advanced audience insights. This unique approach evaluates each ad panel according to its Opportunity to See (OTS), enabling brands to optimize their advertising strategies by pinpointing the most effective locations and times to display their messaging.

Early Success and Industry Impact

The results are promising: Early adopters of the Panel Optimizer have reported remarkable improvements, with increases in brand lift and recall rates soaring as high as 24% and exceeding industry benchmarks by over 20%. Tim Rowe, host of the OOH Insider podcast, emphasized the solution’s power, stating, “Locala’s DOOH Scoring solves a critical challenge for brands, enabling direct connections with target customers by leveraging deep audience insights and high-performing inventory.”

Vision and Future of DOOH

Christophe Collet, CEO and founder of Locala, articulated the vision behind the launch, asserting that the tool is designed not only to improve campaign performance but also to establish a new industry standard. “In an increasingly complex DOOH landscape, we recognized the need for actionable insights to drive data-informed decisions. Every dollar spent on DOOH should yield maximum value,” he said.

Locala’s Omnichannel Platform

Locala’s omnichannel platform harnesses sophisticated AI and granular insights, streamlining the process for marketers to plan, activate, and assess campaigns tailored to local consumers. Since its foundation in 2012, Locala has collaborated with prominent brands across 40 countries, boasting a workforce of over 180 employees strategically located in key markets around the world.

Conclusion

The Panel Optimizer represents a significant leap forward in the advertising industry, one that could change how brands engage with their audiences in public spaces. As marketers seek to maximize their impact and ROI in a crowded marketplace, Locala's innovative solution may just be the game-changer they have been waiting for.

Learn More

For those interested in learning more about how Locala is transforming advertising strategies for brands everywhere, visit asklocala.com to explore their suite of solutions! Don't miss out on the opportunity to leverage one of the most advanced tools in the digital advertising space.