The Korean Business Research Institute has just unveiled the sizzling brand reputation rankings for July’s individual rookie idols, and the competition is fierce!

These rankings were meticulously crafted from an analysis that tracks consumer participation, media buzz, social interactions, and community awareness through big data collected from June 2 to July 2. Only idols who debuted in 2024 or later were eligible to compete for this prestigious spot.

Who Took the Crown?

Leading the pack this month is MEOVV’s dazzling Anna, who skyrocketed to the top with a brand reputation index of 354,076—an astounding 82.67% surge since last month! Her keyword analysis buzzes with terms like 'Teddy', 'cat', and the intriguing 'sunji haejang soup.' Fans describe her as 'lovely', 'pretty', and a 'good eater', with a whopping 88.91% positive reactions echoing through social media.

Following closely in second place is ILLIT's charismatic Wonhee, boasting a brand reputation index of 325,376—up by 63.88%! She's definitely capturing hearts!

Top Performers Who Can’t Be Ignored!

Holding on tight to third place is KiiiKiii’s beloved Jiyu, who reached a brand reputation index of 282,640, reflecting a respectable 35.40% rise. In fourth position, izna’s Yoon Jiyoon claims her spot with a brand reputation index of 238,640, enjoying a fantastic 50.07% increase. Lastly, ILLIT’s Minju rounds out the top five with a brand reputation index of 234,752, making an 8.37% leap.

Rising Stars in the Game!

But the excitement doesn't stop there! Here’s a sneak peek at the top 30 rookies making waves this month: - MEOVV’s Anna - ILLIT’s Wonhee - KiiiKiii’s Jiyu - izna’s Yoon Jiyoon - ILLIT’s Minju - KiiiKiii’s Haeum - Hearts2Hearts’ Ian - ILLIT’s Yunah - Hearts2Hearts’ Jiwoo - TWS’s Shinyu - ILLIT’s Moka - TWS’s Dohoon - KATSEYE’s Megan - KATSEYE’s Lara - ILLIT’s Iroha - KiiiKiii’s Kya - BABYMONSTER’s Ahyeon - izna’s Bang Jeemin - izna’s Mai - KATSEYE’s Yoonchae - TWS’s Hanjin - MEOVV’s Ella - KATSEYE’s Daniela - TWS’s Jihoon - Hearts2Hearts’ Carmen - Hearts2Hearts’ A-na - BABYMONSTER’s Asa - Hearts2Hearts’ Yuha - KATSEYE’s Manon - TWS’s Youngjae.

As fans rally behind their favorites, it’s clear that the competition among rookie idols is heating up! Keep your eyes peeled for what’s next!