Audio titan JBL has just elevated the portable speaker game with its highly anticipated releases: the JBL Flip 7 and Charge 6. Offering more than just upgraded aesthetics, these speakers promise to deliver a powerful sound experience for both indoor hangouts and wild outdoor adventures.

Both models are equipped with JBL’s innovative AI Sound Boost technology, which intelligently analyzes music waves in real-time, fine-tuning the speaker drivers for an unrivaled audio performance with minimal distortion. JBL confidently asserts that these speakers will redefine the listening experience, making it more immersive than ever.

Carsten Olesen, President of Consumer Audio at HARMAN, emphasized the strategic timing of the launch, stating, “With the addition of Flip 7 and Charge 6, JBL is not just launching new products, we’re embedding ourselves in cultural moments, notably at events like SXSW.”

The Flip 7 has been notably redesigned for the adventurous spirit in mind. It now features a handy interchangeable finger loop and a secure carabiner hook, perfect for those who want to carry their music wherever life takes them. This speaker doesn't skimp on power either, boasting AI Sound Boost for enhanced bass and an improved tweeter with a dome design, ensuring clarity even at loud volumes.

But let’s talk versatility! The Flip 7 is designed to go anywhere, thanks to its IP68 rating—it’s waterproof and dustproof. Battery life has also received a significant boost, hitting up to 16 hours with Playtime Boost, and featuring Bluetooth 5.4 technology for seamless connectivity. Plus, with Auracast pairing, you can sync up with other JBL Auracast-enabled speakers for a multi-room audio experience like never before.

The JBL Charge 6, meanwhile, stands out with its detachable handle strap, combining practicality with high-quality audio. The upgraded woofer delivers robust bass while the AI Sound Boost ensures a rich sound profile. One of the standout features? Auracast can link multiple compatible speakers, allowing for up to 28 hours of playback time through Playtime Boost.

True to its name, the Charge 6 also includes a built-in USB-C power bank, enabling users to recharge smartphones or earbuds in a pinch—perfect for those on the go.

Pricing and Availability:

You can get your hands on the JBL Flip 7 for $149.95, available for pre-order on JBL.com starting now, with shipping scheduled to commence on April 6, 2025. The speaker comes in an array of colors, including black, blue, white, red, camo, and purple. The Charge 6, with a price tag of $199.95, is also up for pre-order with the same shipping date and color options.

Tech Specs Overview:

JBL Flip 7:

- JBL Pro Sound with AI Sound Boost - Bluetooth 5.4 - Extended battery life: Up to 16 hours with Playtime Boost - Waterproof rating: IP68-certified - Supports Auracast - Features a built-in PushLock system with interchangeable accessories - Capable of high-resolution lossless audio over USB-C

JBL Charge 6:

- Powerful sound with upgraded woofer - New detachable handle strap for easier portability - Up to 28 hours of playtime with Playtime Boost - USB-C power bank functionality for quick charging on the go

With their cutting-edge technology and thoughtful design, the JBL Flip 7 and Charge 6 speakers promise to bring exciting soundscapes to your summer festivities. Don’t miss out on your chance to upgrade your audio experience!