Get ready, smartphone enthusiasts! Chinese tech giant Huawei Technologies is ready to amp up the competition in the premium smartphone arena with the launch of its Mate 70 smartphone series, slated for this month. This release promises to be monumental, potentially reshaping the market landscape dominated by domestic rivals and global heavyweight Apple.

Richard Yu Chengdong, chairman of Huawei's consumer business group, took to Weibo on Monday, declaring the Mate 70 series as “the most powerful Mate in history.” While details surrounding the launch remain under wraps, the anticipation is palpable as industry experts keenly observe this unveiling.

Following on the heels of last year's Mate 60 series, which made headlines for featuring an advanced processor entirely produced in China, the Mate 70 is likely to push the envelope even further. The Mate 60, powered by a groundbreaking 7-nanometre chip by Semiconductor Manufacturing International Corporation (SMIC), sparked a wave of nationalistic pride and significantly boosted Huawei’s smartphone sales.

This time around, the Mate 70 series is expected to debut with HarmonyOS 5.0, Huawei’s proprietary mobile operating system that has moved away from Android-based apps, paving a new road for the company. Previously referred to as HarmonyOS Next, this operating system is set to enhance the user experience significantly.

Insiders suggest that Huawei is gearing up for a major launch, with component bookings jumping by a staggering 50% compared to the Mate 60 series. Reports indicate that more than 1 million units of the Mate 70 have already been prepared, signaling Huawei’s strong belief in the series’ success.

The impending release aims to bolster Huawei’s position in the fiercely competitive premium smartphone market, where it previously managed to eclipse rivals like Samsung and Apple before being hindered by US sanctions. A recent IDC report highlighted a remarkable resurgence in Huawei’s smartphone shipments, which rose 42% year on year in the third quarter, capturing 15.3% of the market. Despite this resurgence, Huawei still trails behind Vivo and Apple in terms of market leadership.

As the world’s biggest smartphone market continues to evolve, all eyes will be on Huawei to see if the Mate 70 can further solidify the company’s comeback within the premium segment. Will this new smartphone series catapult Huawei back to the top? Stay tuned for more updates as the launch date approaches!