In an exciting reveal just before CES 2025, Hisense has announced its latest laser projector, the L9Q, aiming to transform home entertainment with its stunning display capabilities. With the potential to project images up to a whopping 150 inches, the L9Q is being hailed as "the largest and most flexible laser TV on the market," making it a serious contender to replace traditional 4K televisions in living rooms.

One of the standout features of the L9Q is Hisense's proprietary TriChroma triple-laser light engine, which boasts an impressive 110% coverage of the BT.2020 color space. This superior color range is significant for professionals in video production and cinema, ensuring vivid and lifelike visuals. The projector can deliver up to 5,000 lumens of brightness alongside a 5,000:1 contrast ratio, setting a new benchmark in clarity and color accuracy that home theater enthusiasts will appreciate.

Hisense's innovative ambient light rejection (ALR) technology has been a game-changer for projectors historically compromised by bright environments. This feature enhances the L9Q’s performance, ensuring that live sports events like the Super Bowl or the excitement of March Madness retain their sharpness and color fidelity, even in brightly lit rooms.

Previous model reviews, such as ZDNET's Jason Hiner's take on the L9H, showcased how this entry-level projector functioned better than anticipated as an alternative to large-screen TVs. With the addition of the ALR screen, picture quality came close to that of similarly sized TVs, a high bar for any projector to clear.

The L9Q also garners attention with its advanced sound system. Inspired by ancient Roman amphitheaters, its 6.2.2-channel speaker system creates an immersive audio experience, harnessing Dolby Atmos and DTS Virtual X technologies. This historical connection infuses a sense of grandeur, undeniably enhancing the overall entertainment experience.

Enhancing the projector's appeal, Hisense emphasizes its luxury design. The L9Q features a sleek black walnut finish, brushed metal elements, and an elegant Clous de Paris texture, elevating both style and function. This focus on aesthetics indicates Hisense’s commitment to not only provide high performance but also to ensure that their devices complement modern interior designs.

More excitingly, the L9Q operates on Google TV, granting users access to over 800 free channels and more than 10,000 applications, including popular streaming services like Netflix, YouTube, and Disney+. The integration of voice assistance through Google Assistant, Amazon Alexa, and Apple HomeKit makes it simpler to navigate content and settings for an enhanced viewing experience.

To keep pace with modern technology, the L9Q includes Wi-Fi 6E and NEXTGEN TV (ATSC 3.0) connectivity, guaranteeing pristine performance and compatibility with the latest devices. While it currently lacks HDMI 2.2 support, this limitation might not present an immediate issue as HDMI 2.2 technology is not widespread yet.

Hisense’s utilization of nanoscale light enhancement technology positions the L9Q at the forefront of laser projector innovation, claiming to achieve up to 1,500 nits of full-screen brightness, which would be a first for the laser TV sector.

Currently, pricing information for the L9Q is yet to be disclosed, but with past models like the L9H priced around $6,500, it’s reasonable to expect an even higher premium for the advanced L9Q.

With its extraordinary specifications and design, the Hisense L9Q promises to raise the bar for home video entertainment, possibly making it the go-to upgrade for those looking to replace their conventional 4K TVs. Stay tuned for more updates as we get closer to its official launch!