A Celebration of Innovation at Made by Google 2025

The latest Made by Google event on August 20, 2025, was a star-studded affair hosted by comedian Jimmy Fallon, who joined Google executives to unveil groundbreaking advancements in technology. This year’s event not only celebrated the Pixel brand's decade-long journey but also highlighted the future of AI-powered devices.

Pixel Phones: A Decade of Excellence

2025 marks a significant milestone for Google as it celebrates ten years of the Pixel smartphone. The company launched its first Pixel models in 2016, and now it has unveiled the Pixel 10 series, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. True to its green commitment, Google announced that this new range is crafted using the most recycled materials to date.

Available for pre-order, the Pixel 10 lineup is powered by Google's cutting-edge Tensor G5 chip and the latest Gemini Nano model. In an exciting first, the phones are equipped with Qi2 wireless charging, branded as 'Pixelsnap'.

The Pixel 10 Pro Fold stands out as the first foldable phone to earn an IP68 rating, offering superior water and dust resistance. Its innovative gearless hinge boasts double the durability of its predecessor, the Pixel 9 Pro Fold.

Photography enthusiasts will love the enhanced camera capabilities, featuring a 5x telephoto lens that claims 10-times better optical image quality and zoom capabilities up to 20-times. The Pro and Pro XL versions also introduce Pro Res Zoom, capturing intricate details at up to 100-times zoom, aided by the advanced Tensor G5 chip and a new generative imaging model.

Despite these advancements, reports suggest that the main and ultrawide cameras may be slightly less impressive than those on the Pixel 9. However, users can rest easy knowing these devices will receive OS and security updates for an impressive seven years.

Harnessing Power: The New Tensor G5 Chip

The heart of the Pixel 10 series is the groundbreaking Tensor G5 chip, designed using a cutting-edge three-nanometre process, allowing for enhanced transistor density. Google claims that the Tensor G5 offers a 60% boost in tensor processing power and is 34% faster than its predecessor, Tensor G4.

As digital landscape evolves, Thomas Husson, VP principal analyst at Forrester, noted that Google is shifting its focus from merely leading the market to demonstrating the value of its integrated ecosystem, intertwining hardware and software innovations.

Introducing Gemini: The Future of Home AI Assistants

In a thrilling announcement, Google introduced 'Gemini for Home', a new AI voice assistant set to revolutionize smart home technology. Designed to replace the existing Google Assistant, Gemini promises more intuitive interactions and the ability to handle complex requests with ease.

This innovative assistant fosters a more natural conversational flow, with a 'back-and-forth' exchange style. Although users still need to initiate commands with "Hey Google," the interactions are expected to feel completely transformed.

Gemini's capabilities span a range of functions, from assisting with creative storytelling to managing personalized tasks like calendar entries, shopping lists, and timers. With these advancements, Google is poised to redefine how users experience smart home technology.