In a cheeky twist of tech rivalry, Google is poking fun at Apple in its latest #BestPhonesForever ad for the Pixel 9 Pro. This commercial cleverly portrays a mock podcast, setting the stage for a playful banter between the iPhone and Pixel.

The ad opens with the iPhone humorously asserting, "People think I'm doing the same thing as you, but it's all just a crazy coincidence." To which the Pixel 9 Pro chimes in with a playful, "Totally crazy!" This witty exchange sets the tone for a comparison of features that Apple seems to be adopting from its rivals.

As the iPhone showcases its shiny new iOS 26 features revealed at WWDC25—including call screening and live translation for texts—the Pixel points out smugly that these capabilities have been part of its offerings for more than five years.

But the real kicker comes towards the end of the ad when the iPhone, with a teasing flair, asks, "What are you working on for Pixel 10? Just out of curiosity." This serves as a comedic nudge about the ongoing competition, leading into a stylish reveal of the Pixel 9 Pro.

This hilarious jab marks the first time Google has dropped hints about the Pixel 10, which is expected to launch in mid-August with an impressive setup of three rear cameras and a 6.3-inch display. As tech enthusiasts eagerly await this release, one thing is clear: Google's playful advertising campaign continues to entertain while pushing the competition to keep innovating.

The 'Best Phones Forever' series has built quite a reputation, with some ads achieving viral status. This latest installment cleverly imagines a world where the Pixel and iPhone may be friendly rivals beyond their tech battles. Stay tuned, because this competition just keeps heating up!