In an exciting announcement, FUJIFILM Corporation has revealed that it is developing its first dedicated filmmaking camera, the highly anticipated GFX ETERNA. Slated for release in 2025, this groundbreaking camera is designed to redefine the standards of cinematic storytelling.

The GFX ETERNA will feature an impressive GFX 102MP CMOS II HS large format sensor, which is approximately 1.7 times larger than a standard 35mm sensor. This significant increase in size promises filmmakers the ability to capture breathtaking visuals infused with rich detail and accurate color reproduction. Coupled with the advanced X-Processor 5 image processing engine, the camera will provide enhanced flexibility for editing and post-production, ensuring that every frame is a work of art.

This new direction follows FUJIFILM's evolution from a company known for traditional photography to a leader in the emerging field of digital filmmaking. After years of producing high-quality photo cameras that also shoot videos, the GFX ETERNA marks a monumental step toward catering specifically to the needs of filmmakers.

Interestingly, this development follows feedback from industry professionals. Recent polls showed an overwhelming desire for a FUJIFILM cinema camera, clearly indicating a welcome demand for such innovation.

The GFX ETERNA will be on display at the InterBEE 2024 exhibition in Tokyo from November 13 to 15, showcasing its capabilities and design to industry insiders and enthusiasts alike. This event is Japan’s largest media and entertainment expo, making it the perfect stage for FUJIFILM to introduce what could be a game-changer in film production technology.

Since its inception in 1934, FUJIFILM has been at the forefront of the Japanese film industry. The company developed domestically produced positive film and has pioneered innovations throughout its nearly 90-year history, including the acclaimed ETERNA series of motion picture color negative film and advanced cinema zoom lenses. The introduction of the GFX series in 2017 further solidified FUJIFILM’s reputation, as it showcased large format sensors capable of capturing stunning image quality and has since enhanced the video capabilities of its products.

Moreover, FUJIFILM is not stopping at just the GFX ETERNA. They are also developing a power zoom GF lens optimized for the G mount, featuring an actual focal length of 32-90mm. Additionally, a mount adapter will be made available for ease of use with PL mount lenses, which are standard in film production.

With the GFX ETERNA, FUJIFILM aims to merge its rich heritage in filmmaking with cutting-edge technology, setting the stage for filmmakers to create timeless cinematic masterpieces like never before. This is undoubtedly a development to keep an eye on as the countdown to its 2025 release begins! Get ready to revolutionize your filmmaking experience!