High-Stakes Gaming: A New Era Begins!

Get ready, NBA 2K fans! The Play Company has just announced an electrifying multi-year partnership with 2K to launch an innovative tournament service that’s set to transform the competitive landscape for gamers.

Compete and Win Cash Prizes!

Starting April 17, 2025, players will have the chance to showcase their skills in weekly tournaments, including celebrity-hosted events! This unprecedented collaboration will allow NBA 2K players of all ages to enter both free and fee-based tournaments, opening up a world of competitive opportunities. Players aged 13 and up in the U.S. (except Arizona) can join the free tournaments, while those 18 and older can participate in fee-based events.

A Game-Changer for Competitive Play!

Under this new arrangement, The Play Company’s Play OS platform will officially become the backbone for NBA 2K tournaments. This means seamless organization of events, direct support from 2K, and even in-game promotions to guide players on how to enter these exclusive competitions.

Voices Behind the Partnership!

Brandon Pitts, CEO of The Play Company, expressed his excitement: "Unlocking the ability for NBA 2K players to earn real cash prizes marks a major milestone for us. We’re incredibly grateful for this transformative partnership with 2K."

2K’s Ronnie Singh, also known as "Ronnie 2K," highlighted the importance of this collaboration: "This partnership is all about engaging our passionate competitive community and satisfying their thirst for intense gameplay opportunities."

Ready to Join the Action?

The tournament service will kick off with Play Now and MyTEAM formats, with more options rolling out soon. Gamers can easily join tournaments by downloading the Play OS mobile app on iOS or visiting playnba2k.gg.

Join the Fun!

This game-changing initiative offers an incredible chance for gamers in the U.S. to connect, compete, and cash in on their NBA 2K skills. Don’t miss out—mark your calendars for the launch!

About the Companies

Founded in 2019, The Play Company specializes in on-demand tournaments for gamers, catering to a massive demand for competitive play. Their Play OS technology allows players to create their own tournaments across various popular titles. On the other hand, 2K, established in 2005, is a powerhouse in interactive entertainment, known for acclaimed franchises like NBA 2K, BioShock, and WWE 2K. Their partnership promises to elevate gaming experiences like never before!