TORONTO — Get ready for a tantalizing twist on your Tim Hortons order—imagine sipping your favorite coffee while earning Canadian Tire money!

In a groundbreaking move announced on Monday, Canadian Tire Corp. Ltd. has joined forces with the iconic coffee chain to create a new loyalty program that promises fantastic perks for fans of both brands.

Set to launch next year, this innovative partnership allows customers to link their Triangle and Tims Rewards accounts, enabling them to earn Canadian Tire money on eligible purchases at Tim Hortons. But that’s not all—customers will also gain access to exclusive offers, though the full details, including what qualifies for these offers and the earning rate, will be revealed closer to the launch.

Canadian Tire CEO Greg Hicks and Tim Hortons’ Chief Marketing Officer Hope Bagozzi both emphasized that this collaboration will significantly enhance value for their loyal customers.

This partnership marks an exciting expansion of Canadian Tire’s Triangle Rewards program beyond its traditional family of brands, which includes SportChek, Party City, and Pro Hockey Life.

The rewards program is already a hit, boasting nearly 12 million members, and is a key element of Canadian Tire’s ambitious True North initiative aimed at driving growth and operational efficiency with over $2 billion investment over four years.

Tim Hortons, too, has been innovating its rewards offerings, including the popular Roll Up To Win contest and convenient app features that let users skip the line when ordering ahead.

This partnership is just one of the many exciting developments in the loyalty space, and with Canadian Tire partnering with major players like Petro-Canada and the Royal Bank of Canada, the future looks bright.

Stay tuned for more details on this intriguing collaboration!