Every week, the advertising world eagerly awaits the picks from Bestads, showcasing the finest creative endeavors across all mediums. This week, we have a special highlight from Neil Walker-Wells, the Chief Creative Officer of not so secret in Toronto.

Best TV Ad: Apple’s "No Frame Missed"

In a groundbreaking move, Apple has unveiled its latest advertisement, 'No Frame Missed,' and it's setting the bar high. Known for their sleek and artful promotions, Apple has shifted gears to deliver something deeply emotional and resonant.

Instead of their usual contemporary and humorous flair, this ad dives into the poignant world of human experiences. By showcasing their camera stabilization feature, Apple not only demonstrates their innovative technology but also captures life's heartfelt moments.

As the conversation around humanity in advertising grows, this ad boldly embraces that conversation, reminding us that technology can beautifully amplify our shared experiences. It’s a compelling blend of artistry and emotion, and it’s no surprise that it has caught the attention of audiences everywhere. Are we witnessing the dawn of a new, more emotive approach in advertising? Only time will tell!