Ford's Bold Warning to Diageo

Ontario Premier Doug Ford has thrown down the gauntlet to the international drinks giant Diageo, warning that it will face serious consequences for its controversial decision to close a local Crown Royal bottling plant in Amherstburg, Ontario.

Plans for Closure Under Scrutiny

During a press conference on Friday, Ford expressed his incredulity over Diageo's plans, flagging concerns about the loss of nearly 200 jobs and the impacts on the local community. The premier mused, 'How can you go after your largest customer?' referring to the Ontario government's relationship with the company.

Crown Royal and the LCBO: A Potential Boycott?

Ford's government is even entertaining the idea of pulling Crown Royal from the shelves of the Liquor Control Board of Ontario (LCBO) as a response. While no final decision has been made, the premier hinted that this could extend to all Diageo products, which include popular brands like Johnnie Walker, Guinness, and Baileys.

A Message to Diageo: 'You Will Pay the Price'

‘They think I’m bluffing? I’m not one to bluff,’ Ford declared, emphasizing that there will be repercussions once the plant shuts down in February. His statements reflect a commitment to support the impacted community, using his leverage as a major customer of Diageo.

Criticism and Caution

Critics, including Liberal MPP John Fraser, have raised concerns about Ford’s aggressive tone, arguing that it may deter future investments. Fraser suggested that the premier's approach—even if venting frustration—could harm relationships with businesses making decisions affecting jobs.

Diageo Stands Firm: The Closure is Unlinked to Tariffs

In response to speculation regarding external factors like tariffs, Diageo has clarified that the decision to close the Ontario facility aligns with similar moves made across other countries, including the U.S. and Italy. Ford, however, remains steadfast in his resolve to protect local jobs and send a clear message to corporations.

The Fight Over Local Jobs Heats Up

As Ontario prepares for the repercussions of Diageo's actions, all eyes will be on whether the premier will follow through on his threats and how this will ultimately affect the community and the province's business landscape.