Discord's Game-Changing Launch: Say Hello to Orbs!

In a groundbreaking move, Discord has officially launched its innovative virtual reward system, dubbed Orbs, after a successful beta testing phase that began in May. This new feature is designed to elevate user engagement by encouraging interaction with more dynamic advertisements.

Unlock Rewards with Quests!

So, how do you earn these exciting Orbs? Users can collect them by completing Quests, which involve engaging with advertisements for various products and games. In return, players can redeem their hard-earned Orbs for a treasure trove of digital goodies available in Discord's Shop, including enticing rewards like a three-day Nitro credit, themed profile badges, avatar decorations, and much more!

A Popular Hit Among Testers!

The beta phase proved to be a resounding success, with millions of Orbs being earned and redeemed. Notably, during this seven-week period, there was a staggering 16-fold increase in first-time purchases within the Shop, with a remarkable 79% of participants being newcomers who had never previously splurged on any Discord offerings.

A Strategic Move Ahead of an IPO?

As Discord sets its sights on a potential initial public offering (IPO), the Orbs initiative serves as a strategic effort to showcase a robust and scalable advertising model to prospective partners. This new approach allows advertisers to easily roll out Quest campaigns without the complex need to create their own reward systems.

A Gateway to Nitro?

Interestingly, the Orbs initiative is also a clever tactic to draw in users who aren’t yet subscribed to Discord Nitro. By giving them the ability to use Orbs to purchase Nitro credits, the platform may entice them to explore a subscription. However, it remains unclear if this initiative has successfully boosted Nitro subscriptions, as the company reported that 70% of the participants involved in the Orbs program were non-members.

Join the Fun!

With the launch of Orbs, Discord is not just enhancing its user experience but is also setting the stage for a more interactive and rewarding community. Are you ready to embark on your quests and start earning today?