Dana White, the UFC's infamous president, has thrown some serious shade at rival promotions after making a surprise appearance at an influencer MMA event hosted by streaming sensation Adin Ross.

While the UFC has long reigned as the leading force in mixed martial arts, competitors like Bellator and PFL have persistently aimed to overthrow that crown. White has been pivotal in maintaining the UFC's dominance, masterfully orchestrating monumental fights and blockbuster events.

However, a new wave of influencer-driven events is rapidly gaining traction in the combat sports arena, featuring former UFC stars like Darren Till. This trend has sparked a new conversation about the future of MMA.

Dana's Influencer Event Adventure

Last Friday, just a day before the highly anticipated UFC 314 in Miami, White joined Adin Ross's influencer fight night, which saw a packed crowd and massive online engagement. Their camaraderie runs deep—White even once helped Ross out with a staggering $630,000 when he faced serious gambling losses.

In a twist of fate, White and his trusted associate Hunter Campbell found themselves on the commentary team for the night, and White reportedly pocketed a cool $10,000 after witnessing a dramatic knockout of an ‘Island Boy’.

A Sharp Critique of the Competition

During the commentary, White didn’t hold back when comparing the success of Ross's event to his competitors in the MMA world. He remarked, "Look, you’ve packed the house, half a million viewers online, and even Drake is on board—you're doing just fine!" He didn't stop there, adding, "That’s more than any of our f***ing competitors can claim right now!"

Hunter Campbell chimed in, supporting White’s bold statements, emphasizing that Ross’s event had attracted more viewers than any competitor in the UFC's orbit.

Shadow of Uncertainty in MMA Promotions

White's sharp comments come on the heels of troubling news for the new MMA entity GFL, which had just announced the cancellation of its two debut events originally slated for May. GFL aimed to shake things up with a roster that included big names like Tony Ferguson, Fabricio Werdum, and Paige VanZant but has since faced investor withdrawals and questions about its viability.

While traditional promotions grapple with their own challenges, it seems the influencer realm is it's time to shine—and Dana White is here for it!