Cubebrush Shakes Up Online Marketplace with New AI Policies

In a sweeping change, the popular online CG asset marketplace Cubebrush has announced a new upload policy targeting AI-generated content. Creators will now be required to explicitly label any products made using AI tools. While AI-generated content isn't outright banned, it will be rendered nearly invisible—hidden from searches and sellers' storefronts.

Why the Shift on AI Content?

Since its inception in 2014, Cubebrush has become a go-to hub for creators in the CG world, boasting almost 150,000 assets, primarily crafted by human hands. However, a growing trend of AI-assisted creations has led to concerns within the community about maintaining the value of traditional artistry.

Critical New Measures Against AI Content

Previously, Cubebrush staff would manually hide AI-generated assets, but with the new policy in place, creators must tag their AI-generated items. If a seller fails to label their content correctly, it risks deletion, and consistent offenders could face permanent expulsion from the platform.

So, Is AI Content Banned or Not?

The irony in Cubebrush's policy is palpable. The official blog states that "A.I. content is NOT ACCEPTED," yet AI-generated assets can still be uploaded if correctly labeled. However, these works will only be accessible through direct links, stripping them of visibility—a major disadvantage for creators accustomed to marketplace traffic.

How Does Cubebrush Compare to Other Marketplaces?

Cubebrush’s approach positions it on the more restrictive end of the spectrum. Other platforms have taken varied stances. For example, Flipped Normals has a strict no-AI policy, while Fab and ArtStation permit AI content if tagged appropriately. Meanwhile, TurboSquid allows AI content sales under specific licensing terms and is in the process of rolling out its own generative AI tool.

The Future of AI in Creative Portfolios?

As AI technology rapidly evolves, the debate within the artistic community becomes increasingly pronounced: is it a useful ally or a threat to creative integrity? With Cubebrush's latest policy, the latter seems to be the prevailing sentiment. The fate of AI-generated content in creative marketplaces hinges on how platforms balance innovation with tradition.

Join the Conversation!

What do you think about Cubebrush's stance on AI content? Stay tuned and engage with us on social media to share your thoughts on this pivotal debate shaping the future of art and technology!