Finance

Brace for Empty Shelves: Apple's Key Supplier Warns of Impending Shortages

2025-04-29

Author: Jacques

A Grim Forecast from Pegatron

In a startling announcement, Pegatron, Apple's vital supplier, has raised alarms about the possibility of 'empty shelves' in U.S. stores within just two months—thanks largely to the chaotic fallout from Trump's tariffs.

The Tariff Tidal Wave

Pegatron, ranked second only to Foxconn in Apple's supply chain, plays a critical role in assembling popular products like MacBooks, iPads, and the Apple Watch. However, the recent sharp increase in tariffs from the Trump administration—ranging from 10% to a staggering 145%—has left many businesses reeling.

While an exemption for consumer electronics was briefly announced, it has been deemed temporary, igniting fears of significant price hikes on Apple products produced in China.

Impacts on Apple's Supply Chain

CEO T.H. Tung expressed concerns that the ongoing uncertainty over tariff policies has created a chaotic environment, making it nearly impossible for companies like Apple to strategize effectively. In a volatile market, traditional tactics like preemptively stockpiling inventory before tariff hikes are no longer feasible.

He stated, "U.S. companies are stuck in a 'wait-and-see' mode, which could lead to critical product shortages as businesses hold back on ordering."

An Alarming Comparison

Tung’s ominous prediction paints a picture of American stores resembling those in developing countries, where shoppers find nothing but barren shelves. He noted that U.S. importers are hesitant to ramp up shipments now, fearing that tariffs could change at any moment.

Hope for a Permanent Resolution?

Despite the turmoil, Pegatron remains steadfast, stating they won't alter their long-term manufacturing plans over a handful of months of tariff variability. Tung mentioned the long-term nature of manufacturing strategy cannot be swayed by short-term policy changes.

As pressure mounts on the White House to reassess these tariffs, there’s a glimmer of hope that the current 'pause' could eventually lead to more lasting solutions.