The Workwear Revolution is Here!

Fashion is undergoing an exciting transformation, with workwear stealing the spotlight. On shows like *The Bear*, stylists have successfully fused high-end fashion with utilitarian staples like cargo pants and rugged fatigues. Celebrities, including the famed Daniel Day Lewis, have been spotted sporting head-to-toe Carhartt gear, the iconic American brand historically linked to blue-collar work. And as Gen Z rekindles a love for 90s nostalgia, brands like Dickies are rapidly gaining traction. Today, workwear is just as likely to be seen in trendy urban cafes as on construction sites, showcasing the rise of Canadian brand Big Bill.

Big Bill: A Legacy of Quality Since 1946

Founded in 1946 by Charles E. Audetin in Coaticook, Quebec, Big Bill began as a solution to a pressing need: warm, durable work clothing for harsh Canadian winters. Initially crafting wool and twill pants in the back of his general store, Audetin responded to customer demands for robust outerwear. This marked the beginning of a legacy, as Big Bill evolved to dominate the workwear scene with its commitment to quality and durability.

From Construction Sites to Fashion Icons

Today, Big Bill boasts three factories across Canada, producing garments that are not only favored by construction workers but also celebrated by fashion influencers like Nolan White. Project manager Émile Pinel swears by their products, saying, "Clothing our guys on construction sites during the winter has always been a challenge, but since we started using Big Bill duck jackets, it’s no longer an issue." These jackets, loved by actors like Austin Butler, combine ruggedness with style—ideal for both outdoor adventures and city life.

Durability Meets Style

Big Bill's strategic focus on durability and craftsmanship has attracted a diverse customer base. The brand is proud that many now choose their garments for style rather than sheer practicality. While workwear surged into mainstream fashion during the 80s and 90s—popularized by hip-hop icons and grunge bands—Big Bill has maintained its commitment to quality construction.

A Heritage of Craftsmanship

Jessika Audet, the great-great-granddaughter of the founder and current VP of Sales and Marketing, emphasizes the brand's connection to its roots. "We’ve had a long-standing relationship with Japan, where there’s a genuine appreciation for made-in-Canada products and a stylish workwear trend that’s been thriving for years," she shares. Yet, through all these changes, Big Bill remains dedicated to creating high-quality classics.

Proudly Canadian and Community-Focused

About 80% of Big Bill's products are made in Canada, with the rest produced in the U.S., Mexico, and Asia for distribution purposes. As Canadian sentiment shifts toward local manufacturing due to rising tariffs, the brand’s commitment to its home base remains unwavering. Audet states, "The thought of leaving Canada never even crossed our mind. This is where it all began, where our family was born and raised, fostering a deep sense of community." Big Bill is devoted to giving back and reinforcing its roots.

Timeless Quality That Lasts Generations

What’s more, Big Bill garments are built to withstand the test of time. Audet remarks, “I know plenty of folks rocking their grandfather’s wool jacket. Our customers often inquire about colors that emerge after years of wear; our pants evolve after hundreds of washes to reveal new shades.” Big Bill isn’t just about fashion; it’s about making pieces that endure, offering style and longevity for generations.