Finance

Arc'teryx Faces Backlash Over Controversial Fireworks Stunt

2025-09-22

Author: Sophie

Arc'teryx's Bold Approach Backfires

A British Columbia brand is making headlines for all the wrong reasons after an audacious marketing stunt went awry. North Vancouver's Arc'teryx, known for its commitment to sustainability in outdoor gear, recently unleashed an explosive campaign in collaboration with a Chinese artist, igniting fireworks on the breathtaking Tibetan Plateau.

Environmental Outcry