
Finance
Arc'teryx Faces Backlash Over Controversial Fireworks Stunt
2025-09-22
Author: Sophie
Arc'teryx's Bold Approach Backfires
A British Columbia brand is making headlines for all the wrong reasons after an audacious marketing stunt went awry. North Vancouver's Arc'teryx, known for its commitment to sustainability in outdoor gear, recently unleashed an explosive campaign in collaboration with a Chinese artist, igniting fireworks on the breathtaking Tibetan Plateau.