A Weekly Showcase of Advertising Brilliance

Every week, Bestads curates the global crème de la crème of advertising across all media platforms, judged by leading creative minds. This week, we have the insightful Neil Walker-Wells, Chief Creative Officer at not so secret in Toronto, sharing his top pick.

Best TV Ad of the Week

The standout winner this week is Apple’s mesmerizing ad titled ‘No Frame Missed’. Known for their innovative and visually stunning commercials, Apple usually emphasizes the utility of a single feature through modern, artsy, or humorous storytelling. However, this campaign marks a refreshing departure, venturing into a deeply emotional narrative.

Walker-Wells notes that the ad takes an unexpectedly heartfelt approach to showcase the capabilities of Apple’s camera stabilization feature. It’s not just about the technology; it’s about capturing the essence of humanity. In an era where emotional resonance in advertising is more important than ever, Apple hits the mark with this touching portrayal.